When we were asked to pick what ad was most memorable and favorite to us I knew right away which one I would pick:  The Budweiser ads. The Budweiser ads are ones no one can forget! They have green frogs that sit on lily pads out in the middle of nowhere that is and the frogs. They are humorous and leaves you saying BUD-WEIS-ER! I don’t know of many beer ads that are like this one!

This ad is of course intended for someone of twenty-one and over. The ad has the frogs sitting on lily pads out side of a shack that is supposed be like the Midwest. They were intending it to be in the middle of nowhere because there target audience is like midwestern, average, everyday men and women. The idea of the ad was that Budweiser was smart and that if you drink Budweiser then it made you smarter. That is why they used the frogs and the middle of nowhere to make people think the frogs where getting smarter and people that live in those areas or those conditions if you drink Budweiser for you choice of beer then you will become smarter. I can think back to when they choose this ad to be played during the 1995 Super Bowl.  The Super Bowl Has the best and most funniest commercials of the year . This commercial and the series that followed it gave a huge boost to Budweiser and Anheuser-Busch in general.  Anheuser Busch Gets Boost From Frogs.  I think the original Super Bowl add is what gave the Budweiser Frogs and later the Budweiser Lizards its huge start towards its trend of being everywhere.

My favorite things about the commercial is the frogs of course the keep you laughing and the saying Bud-Wies-er. What I didn’t like about it is that I felt that it did target towards Midwestern lower class men and women and that all people that drink beer are like low class and if you drink this beer it will make you smarter when in reality everyone knows what it will do is make us lose brain cells if we drink a enough of it. This ad quickly caught so fast everyone loved it! The company that was producing had it everywhere. They had it on commercials, billboards, tee shirts, mugs, and hats. It was almost like this Budweiser ad campaign slogan had became a trend.  All around this ad was most memorable because to me because I never forgot those frogs and I still think about it today when I have a Budweiser.